When it comes to printing, design isn’t the only thing that makes a lasting impression—the finish matters just as much. One of the most common questions we get from clients is whether they should choose a glossy or matte finish for their printed materials.
If you’re not sure which one is best for your project, don’t worry—we’ve got you covered. In this post, we’ll break down the differences between gloss and matte finishes, their pros and cons, and when to use each one.
What Is a Glossy Finish?
Glossy paper is coated with a shiny, smooth surface that reflects light and enhances colors. It’s ideal for vibrant imagery and bold designs. When you see high-shine magazine pages or eye-catching product catalogs, you’re usually looking at a gloss finish.
Gloss Pros:
● Brilliant color reproduction – Makes photos and graphics pop.
● Professional look – Perfect for product marketing and polished designs.
● Smooth texture – Great for photo-heavy pieces and high-resolution prints.
Gloss Cons:
● Glare – Can be hard to read under bright lights or sunlight.
● Fingerprint-prone – Shows smudges easily.
● Not ideal for writing on – Ink from pens or pencils may smear.
What Is a Matte Finish?
Matte paper has a non-glossy, flat finish that gives it a smooth but more muted appearance. It absorbs more light than gloss, which reduces glare and offers a soft, elegant look.
Matte Pros:
● Minimal glare – Easy to read in all lighting conditions.
● Writable surface – Excellent for forms, postcards, and materials that require notes.
● Sophisticated feel – Gives off a subtle, modern, and upscale vibe.
Matte Cons:
● Less vibrant colors – May not make images “pop” as much as gloss.
● Can feel less slick or premium – Depends on the project type.
So… Glossy or Matte? It Depends on the Job.
Here’s a quick guide based on common print materials and our recommendations:
● Brochures
○ Glossy for vibrant images and marketing impact
○ Matte for a premium, text-heavy or professional finish
● Business Cards
○ Matte is often preferred—it looks modern, feels smooth, and is easier to write on
● Flyers & Posters
○ Glossy grabs attention with sharp colors and shine, ideal for promotions and events
● Wedding Invitations & Formal Stationery
○ Matte gives an elegant, timeless appearance with no glare
● Photography Prints
○ Glossy enhances depth, detail, and color richness
● Restaurant Menus
○ Matte is easier to read under various lighting conditions
○ (For durability, consider a matte or gloss lamination over cardstock)
Our Expert Opinion
If your design is heavy on imagery, go with gloss to really make those visuals pop. If your piece is more text-focused, or you want a sleek, modern tone, matte is your best bet.
And remember—you’re not stuck with just one. We often print projects that combine both finishes in creative ways (e.g., matte paper with spot gloss on logos or headlines).
Still Not Sure? Let’s Talk!
At Graphics615, we don’t just hit “print”—we help guide you through every decision, including paper type and finish. If you’re still unsure whether gloss or matte is the right call, reach out to us or request a free sample kit to see the difference for yourself.
Need help on your next print project? Contact us today, and let’s make it shine—or keep it matte and classy.
